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FOR IMMEDIATE RELEASE
Media Contacts
Colavita/Sutter Home Cycling Teams
Susan Gilbert Cohen
973.763.9197
Susan@KendalValley.comGU Sports
Gordon Wright
415.561.6266
Gordon@outsidepr.comGU Sports Rides with Colavita/Sutter Home Cycling Teams Presented by Cooking Light
Linden, NJ (January 22, 2008) -- GU Sports, makers of GU Energy Gel and GU20 Sports Drinks, will join the sponsor roster of the Colavita/Sutter Home Cycling Teams presented by Cooking Light for the 2008 season. John A. Profaci, Vice President of co-title sponsor Colavita USA, made the announcement.
“We are pleased to partner with Colavita, Sutter Home, and Jamis Bicycles,” said Moritz Hoemke, Marketing Manager for Berkeley, CA-based GU Sports. “We’ve been impressed with how these sponsors have continued to advance the sport of cycling in the U.S. over the years by providing support at all levels, with pro, elite, and amateur teams for men and women, as well as youth programs and regional clubs across the country.”
GU Sports will supply GU Energy Gel and GU20 Sports Drink for all of the riders on the Colavita/Sutter Home Men’s and Women’s Cycling Teams plus special promotional programs for the 11 regional amateur and junior teams around the country. The first energy gel designed specifically to enhance overall performance during exercise, GU Energy Gel remains the most advanced food product developed for endurance athletes. GU provides sustained energy from 20 grams of complex carbohydrates, faster recovery from Branched-Chain Amino
Acids (BCAAs) and antioxidants, enhanced energy from the unique herbal blend, and decreased soreness from muscle buffers. GU20 is an all-natural electrolyte replacement that works with water to replace salt and potassium lost by the body during exertion under demanding conditions.
About GU Sports
Founded and perfected in 1991 by Dr. William Vaughn, GU product lines include GU Energy Gel, GU2O Sports Drink and, to help transport the Gel and Drink, GU accessories. GU Sports is committed to providing athletes in any endeavor the best exercise-specific nutrition products available. For more information about GU, log onto www.gusports.com.
About the sponsors of the Colavita/Sutter Home Cycling Teams presented by Cooking Light
Colavita USA imports and distributes the #1 brand of Italian extra-virgin olive oil in the U.S. as well as durum wheat semolina pasta, a full selection of balsamic and wine vinegars, and many other fine Italian products. A family-owned business headquartered in Linden, NJ, Colavita has championed the sport of cycling throughout its 25+-year history. The company supports the Colavita New Jersey U19 Racing Team, the largest junior cycling team on the East Coast, as well as recreational cycling clubs in 9 states, including California, Colorado, Georgia, Illinois, New Jersey, New Mexico, South Carolina, and Texas. Through its charitable arm, the Colavita Foundation for Children, the company provides bicycles and helmets to children in need. To learn more about Colavita USA, please visit www.Colavita.com.
Sutter Home Winery is wholly owned and operated by the Trinchero family, Napa Valley vintners since 1948. The company produces the wines of Sutter Home, Trinchero, Montevina, Wild Bunch, Trinity Oaks, Folie à Deux, Ménage à Trois, Napa Cellars, the number one alcohol-removed wine, Fre, and imports Angove’s, Reynolds Vineyards and Little Boomey wines of Australia. For more information, visit www.tfewines.com.
Founded in 1987, Cooking Light (www.cookinglight.com) is the world’s largest food magazine. Each month, more than 11 million consumers turn to Cooking Light to “eat smart, be fit and live well.” CookingLight.com provides daily food and fitness updates, healthy recipes and nutrition advice to millions of unique visitors every year.
For the 2008 season, the Colavita/Sutter Home Cycling Teams presented by Cooking Light will be riding Jamis super-light Xenith SL road frames and the revolutionary Xenith T2 time trial bikes supplied by Jamis Bicycles, designed and marketed by the G. Joannou Cycle Company (GJC) of Northvale, NJ. Established in 1937 by the father of CEO and President Carine Joannou, GJC ranks among the largest bicycle companies under private ownership in the US. For more information about Jamis and to view the complete line of bicycles, please visit www.JamisBikes.com.
The bikes are fully equipped with Shimano components, wheels, shoes, and pedals, Easton handlebars, stems, and seat posts, Fizik saddles, Vittoria tires, and TRP Brake levers for time trial bikes. Team jerseys are provided by Giordana; helmets, glasses, and bags are supplied by Rudy Project. Additional sponsors of the Colavita/Sutter Home Cycling Teams presented by Cooking Light include American Suzuki Motor Corporation, GU Sports, and Thule Racks.
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